Many of the mega brands like Meta and Google have their proprietary AR ambitions, but for global brands, it makes sense to work with a private company like Snap, which is not likely to become a competitor. Simply put, the Camera Kit opens up AR beyond the Snap universe by allowing brands like Disney to create their own AR applications and experiences quickly and easily. Much of the loss for 2022 can probably be put down to heavy expense on R&D for its AR products, which is where the Camera Kit comes into the equation. These are big numbers, but like many such US tech giants, the company is still struggling to find a profitable pathway. Over 250 users take advantage of AR, and over 75% of 13 – 34-year-olds across 20 countries use the Snapchat app. Snap provides a wide range of visual platforms and products to let businesses, developers, and consumers play around with the ability to capture, share and manipulate visual imagery.Īround 363 million people use Snapchat every day. For those not familiar with Snap, it’s a camera company. Snap provides tools for developers and brands to create visual excitementįast forward to 2022, and the early promise of the platform has been vindicated by an opening up of the Camera Kit platform to more beta testers.
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